CATCH 'EM FOR THOSE WHO CAN'T

THE IDEA

Intermountain Healthcare has had some problems with Pokémon Go players interfering with hospital employees' workflow. How can we keep Pokémon Go out of hospitals, but still include it in hospitalized children's lives?

HOW IT WORKS

Click here for the nitty-gritty version of how to play the game remotely.

1

Volunteer Pokemon trainers connect with hospitalized children via video-conferencing software.

 

 

2

The software let’s the kids see what’s happening in the outside world, and in the game.

 

 

3

The children communicate with and direct the volunteers to go catch ‘em all.

 

 

VOLUNTEER

Click here if you want to learn more about participating in the Go for Good cause.

ABOUT US

BYU Adlab is a student-run, professionally-mentored advertising agency. Since its creation in the early 2000's, the Adlab has worked with big name brands like Stance and Nike+. The Adlab has also won various ad awards, including a professional One Show Pencil. Fellow agencies like TBWA\Chiat\Day, McCann Erickson, and BBDO have all partnered with the Adlab to bring the world of award-winning advertising to students in Provo, Utah.

byuadlab@gmail.com

Intermountain Healthcare has had some problems with Pokémon Go players interfering with hospital employees' workflow. How can we keep Pokémon Go out of hospitals, but still include it in hospitalized children's lives?
Intermountain Healthcare has had some problems with Pokémon Go players interfering with hospital employees' workflow. How can we keep Pokémon Go out of hospitals, but still include it in hospitalized children's lives?
Intermountain Healthcare has had some problems with Pokémon Go players interfering with hospital employees' workflow. How can we keep Pokémon Go out of hospitals, but still include it in hospitalized children's lives?
Intermountain Healthcare has had some problems with Pokémon Go players interfering with hospital employees' workflow. How can we keep Pokémon Go out of hospitals, but still include it in hospitalized children's lives?